Hey, All You Online Video Stat Chasers!


I think I finally figured out why some online/viral videos get so much attention and why stat numbers are so high.

It’s not because that many grown people are actually sitting through them hundreds or even thousands of times.  It’s because kids like my nephews–who are not even five years old–are tapping their tiny fingers on the images and links incessantly with their attention spans the size of fruit fleas.  They watch twenty seconds of a video, at most, before scrolling to pick another.

So, if you encounter a video with ridiculously high “views,” you now know better.


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